According to a survey conducted by Rakuten Insight in November 2019, a majority of respondents from India tried functional beverages because they wanted to try something new. On the other hand, about two percent of Indians surveyed said it was because it was endorsed by a celebrity or influencer.
Reasons for trying functional beverages in India as of November 2019
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Rakuten Insight. (February 4, 2020). Reasons for trying functional beverages in India as of November 2019 [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/
Rakuten Insight. "Reasons for trying functional beverages in India as of November 2019." Chart. February 4, 2020. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/
Rakuten Insight. (2020). Reasons for trying functional beverages in India as of November 2019. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/
Rakuten Insight. "Reasons for Trying Functional Beverages in India as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/
Rakuten Insight, Reasons for trying functional beverages in India as of November 2019 Statista, https://www.statista.com/statistics/1094720/india-reasons-for-trying-functional-beverages/ (last visited August 18, 2022)
