According to a survey conducted by Rakuten Insight in November 2019, a majority of respondents from India tried functional beverages because they wanted to try something new. This was higher among male respondents at about 34 percent compared to females.
Reasons for trying functional beverages in India as of November 2019, by gender
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Rakuten Insight. (February 4, 2020). Reasons for trying functional beverages in India as of November 2019, by gender [Graph]. In Statista. Retrieved July 07, 2022, from https://www.statista.com/statistics/1094726/india-reasons-for-trying-functional-beverages-by-gender/
Rakuten Insight. "Reasons for trying functional beverages in India as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed July 07, 2022. https://www.statista.com/statistics/1094726/india-reasons-for-trying-functional-beverages-by-gender/
Rakuten Insight. (2020). Reasons for trying functional beverages in India as of November 2019, by gender. Statista. Statista Inc.. Accessed: July 07, 2022. https://www.statista.com/statistics/1094726/india-reasons-for-trying-functional-beverages-by-gender/
Rakuten Insight. "Reasons for Trying Functional Beverages in India as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094726/india-reasons-for-trying-functional-beverages-by-gender/
Rakuten Insight, Reasons for trying functional beverages in India as of November 2019, by gender Statista, https://www.statista.com/statistics/1094726/india-reasons-for-trying-functional-beverages-by-gender/ (last visited July 07, 2022)
