Major factors when choosing non-alcoholic beverages in Taiwan 2019, by age

According to a survey conducted by Rakuten Insight in November 2019, around 41.5 percent of 16 to 24 year old respondents in Taiwan said that taste was the most important factor for them when purchasing non-alcoholic beverages. Meanwhile, only 11.2 percent of respondents aged above 54 years confirmed this statement.

Most important factors for consumers in Taiwan when purchasing non-alcoholic beverages as of November 2019, by age group

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Source

Release date

February 2020

Region

Taiwan

Survey time period

November 1 to 30, 2019

Number of respondents

6,908 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
What do you look out for when purchasing a non-alcoholic beverage?

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