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Leading internet brands in Japan 2020, by active reach

Yahoo Japan was the leading internet brand in Japan in 2020, with an average monthly active reach of 63 percent. It was closely followed by Google with a reach of 60 percent. The leading messenger LINE was also used by more than half of the population in Japan.

Most popular online brands in Japan in 2020, by active reach

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Release date

December 2020



Survey time period

January to October 2020

Special properties

average monthly reach during the surveyed period; based on use at brand level

Method of interview

Online survey

Supplementary notes

*Includes iTunes Radio and iCloud.

The source did not include services of mobile carriers. YouTube was excluded this time, but it is planned to be included in future surveys.

In the case of PCs, reach was estimated based on the total population of people aged two years or older in Japan. In the case of smartphones, reach was estimated based on the population aged 18 years or older.

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