Leading internet brands in Japan 2021, by reach

Published by Statista Research Department, Apr 20, 2022
Yahoo Japan was the leading internet brand in Japan in 2021, with an average monthly reach of 68.9 percent. It was followed by Google, Japan's leading messenger LINE, as well as the video-sharing website YouTube.

Most popular online brands in Japan in 2021, by reach

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Source

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Release date

December 2021

Region

Japan

Survey time period

January to October 2021

Special properties

average monthly reach during the surveyed period; based on use at brand level

Method of interview

Online survey

Supplementary notes

The source did not include services of mobile carriers.

In the case of PCs, reach was estimated based on the total population of people aged two years or older in Japan. In the case of smartphones, reach was estimated based on the population aged 18 years or older.

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