Latin America: consequences of brand promise-experience gap 2019

During a 2019 survey, 27 percent of respondents from Latin America stated that they felt misled when a brand experience was generally worse than promised. Another 25 percent said they felt upset. Only six percent stated they did not feel anything because it did not really matter to them.

Consequences of a brand providing a worse brand experience than what it had promised in Latin America in 2019

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Release date

November 2019


Central and South America

Survey time period

as of November 2019

Number of respondents

731 respondents

Age group

18-70 years

Special properties

among respondents from Argentina, Brazil, Chile, Colombia, Ecuador, Mexico y Perú

Method of interview

Online panel

Supplementary notes

Original question: " And how do you feel about the experience generally being worse than promised?"

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Statistics on "Digital advertising in Latin America"

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