Latin America: consequences of brand promise-experience gap 2019

Consequences of a brand providing a worse brand experience than what it had promised in Latin America in 2019

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Release date

November 2019

Region

LAC

Survey time period

as of November 2019

Number of respondents

731 respondents

Age group

18-70 years

Special properties

among respondents from Argentina, Brazil, Chile, Colombia, Ecuador, Mexico y Perú

Method of interview

Online panel

Supplementary notes

Original question: " And how do you feel about the experience generally being worse than promised?"

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