Hulu monthly ARPU in the U.S. 2024

As of the first quarter of 2024, Hulu's SVOD only service reportedly generated an average monthly revenue of 12.29 U.S. dollars per paying subscriber. The figure recorded in the corresponding quarter of the previous fiscal year was slightly higher at 12.46 U.S. dollars in revenue per paying Hulu user, whilst for Hulu with Live TV and SVOD a growth was reported.

Hulu's average monthly revenue per paying subscriber in the United States from 1st quarter 2019 to 1st quarter 2024 (in U.S. dollars)

Characteristic	SVOD only	Live TV + SVOD
Q1 2024	12.29	93.61
Q4 2023	12.11	90.08
Q3 2023	12.39	91.8
Q2 2023	11.73	92.32
Q1 2023	12.46	87.9
Q4 2022	12.23	86.77
Q3 2022	12.92	87.92
Q2 2022	12.77	88.77
Q1 2022	12.96	87.01
Q4 2021	12.75	84.89
Q3 2021	13.15	84.09
Q2 2021	12.08	81.83
Q1 2021	13.51	75.11
Q4 2020	12.59	71.9
Q3 2020	11.39	68.11
Q2 2020	12.06	67.75
Q1 2020	13.15	59.47
Q4 2019	12.67	58.82
Q3 2019	12.68	58.42
Q2 2019	12.73	52.58
Q1 2019	14.49	52.31

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Release date

February 2024

More information

Region

United States

Survey time period

December 2018 to December 30, 2023

Special properties

fiscal year ends late September/early October of the corresponding calendar year

Supplementary notes

Figures include advertising revenue (including amounts generated during free trial subscription periods).
The Walt Disney Company began consolidating results for Hulu on March 20, 2019. Hulu's revenues and expenses are included in full in Disney's Direct-to-Consumer & International segment of its financial reporting.

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