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Leading factors when choosing non-alcoholic beverages in Malaysia 2019 by gender

According to a survey conducted by Rakuten Insight, around 28 percent of female Malaysian respondents and 24 percent of male respondents said that the health benefits were the most important factors when purchasing a non-alcoholic beverage. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.

Most important factors for consumers in Malaysia when purchasing non alcoholic beverages as of November 2019, by gender

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Release date

February 2020



Survey time period

Nov 1 to 30, 2019

Number of respondents

8,119 respondents

Age group

16 years and older

Special properties

female respondents= 5,257; male respondents= 2,853

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "What do you look out for when purchasing a non-alcoholic beverage?"

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