Thailand: functional beverages consumers tried by age group 2019

In a survey conducted by Rakuten in 2019, regarding which functional beverages respondents in Thailand had tried, approximately 47 percent of respondents aged between 25 and 34 years old stated they had tried energy-boosting drinks with high caffeine and guarana content. Comparatively, 14.5 percent of respondents in Thailand aged between 16 to 24 years old stated they had not tried detox drinks in 2019.

Types of functional beverages consumers have tried in Thailand in 2019, by age group

Characteristic	16 to 24	25 to 34	35 to 44	45 to 54	55+
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Release date

February 2020

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Region

Thailand

Survey time period

November 1 to 30, 2019

Number of respondents

10,884 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original source question: : 'Which of these functional beverage trends have you tried? (More than one answer is allowed)'

The survey was conducted among 6,314 female and 4,570 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.

Energy-boosting drinks include cold brew coffee, mate tea, matcha, energy drinks with added guarana.

Fermented and probiotic drinks include yoghurt or keffir drinks, kombucha, raw apple cider vinegar.

Low-calorie drinks include drinks with added stevia, agave syrup or monk fruit.

Drinks promoting beauty/added protein drinks include drinks with added collagen, bee pollen, protein-added smoothies.

Functional water includes water with added vitamins, minerals, or protein.

Drinks promoting brain performance and health includes drinks with added grape seed extract, ginseng, iodine and taurine.

Detox drinks include juice cleanse and detox teas.

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