According to a survey conducted by Rakuten Insight, approximately 47.81 percent of Vietnamese respondents indicated that they tried functional beverages because of the claimed health benefits. In the same survey, the majority of respondents stated that they tried fermented and probiotic drinks which promote gut health.
Reasons for trying functional beverages among consumers in Vietnam in 2019
Original question: Why did you decide to try the beverages?
The survey was conducted among 1,618 female and 1,513 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (February 4, 2020). Reasons for trying functional beverages among consumers in Vietnam in 2019 [Graph]. In Statista. Retrieved July 05, 2020, from https://www.statista.com/statistics/1095868/vietnam-reasons-for-trying-functional-beverages/
Rakuten Insight. "Reasons for trying functional beverages among consumers in Vietnam in 2019." Chart. February 4, 2020. Statista. Accessed July 05, 2020. https://www.statista.com/statistics/1095868/vietnam-reasons-for-trying-functional-beverages/
Rakuten Insight. (2020). Reasons for trying functional beverages among consumers in Vietnam in 2019. Statista. Statista Inc.. Accessed: July 05, 2020. https://www.statista.com/statistics/1095868/vietnam-reasons-for-trying-functional-beverages/
Rakuten Insight. "Reasons for Trying Functional Beverages among Consumers in Vietnam in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095868/vietnam-reasons-for-trying-functional-beverages/
Rakuten Insight, Reasons for trying functional beverages among consumers in Vietnam in 2019 Statista, https://www.statista.com/statistics/1095868/vietnam-reasons-for-trying-functional-beverages/ (last visited July 05, 2020)
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