Reasons for trying functional beverages among consumers in Vietnam 2019

According to a survey conducted by Rakuten Insight, approximately 47.81 percent of Vietnamese respondents indicated that they tried functional beverages because of the claimed health benefits. In the same survey, the majority of respondents stated that they tried fermented and probiotic drinks which promote gut health.

Reasons for trying functional beverages among consumers in Vietnam in 2019

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Source

Release date

February 2020

Region

Vietnam

Survey time period

November 1 to 30, 2019

Number of respondents

3,131 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

Original question: Why did you decide to try the beverages?

The survey was conducted among 1,618 female and 1,513 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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