Reasons against trying functional beverages for consumers in Vietnam 2019

According to a survey conducted by Rakuten Insight, approximately 34.03 percent of Vietnamese respondents stated that they have not tried functional beverages because they did not understand their function or what they claimed to do. In the same survey, the majority of respondents that have tried functional beverages stated that they tried fermented and probiotic drinks which promote gut health.

Reasons for not trying functional beverages among consumers in Vietnam in 2019

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Source

Release date

February 2020

Region

Vietnam

Survey time period

November 1 to 30, 2019

Number of respondents

144 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

Original question: Why have you not tried any of the listed functional beverages?

The survey was conducted among 59 female and 85 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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