Lamborghini number of new registrations South Korea 2015-2019
In 2019, 258 vehicles from the Italian automaker Lamborghini were newly registered in South Korea, more than five times as many as in the preceding year. The sharp increase enabled Lamborghini to surpass fellow Italian automaker Ferrari for the first time. The most popular model was the SUV Urus, accounting for around half of all Lamborghini registrations. While Urus is not a traditional "supercar" like Lamborghini other models, it is still styled as a luxury super-SUV.