Leading factors when choosing non-alcoholic beverages in Indonesia 2019, by age
According to a survey conducted by Rakuten Insight, around 50 percent of Indonesian respondents aged 45 to 54 years old said that health benefits were the most important factor when purchasing a non-alcoholic beverage. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
