Ferrari models number of new registrations South Korea 2019
Ferrari saw a 27 percent increase in new registrations compared to the previous year and a 100 percent increase compared to four years ago. Yet Ferrari was surpassed in 2019 by the fellow Italian automaker Lamborghini, largely due to the popularity of the Lamborghini Urus SUV, launched in 2018. Despite this, Ferrari continues to launch new models and has the most active marketing campaign among supercar makers in Korea, so it is expected to continue to enjoy good sales. In addition, Ferrari is preparing their own super-SUV to counter the Urus.