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Reasons for trying functional beverages Japan 2019, by gender

According to a survey conducted by Rakuten Insight in November 2019, more than 68 percent of female and more than 61 percent of male Japanese respondents stated that they had tried functional beverages because of the purported health benefits. Around five percent of both genders drank functional beverages because of recommendations from people they knew.

Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender

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Source

Release date

February 2020

Region

Japan

Survey time period

November 1 to 30, 2019

Number of respondents

354 respondents

Age group

16 years and older

Special properties

135 female and 219 male respondents; among respondents who have tried functional beverages

Method of interview

Online survey

Supplementary notes

Original question: "Why did you decide to try the beverage(s)?"

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