number of smartphone users in the south Asian nation was estimated to reach over 440 million users.
As of April 2020, around 24 percent of respondents in India, who owned a smartphone, planned to purchase a Samsung device as an upgrade. On a year-over-year basis, the brand preference for Samsung increased by over six percent. This resulted in Samsung taking the pole position. By 2022, the Switching preference of smartphone brands across India as of April 2020
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91mobiles.com. (July 9, 2020). Switching preference of smartphone brands across India as of April 2020 [Graph]. In Statista. Retrieved January 15, 2021, from https://www.statista.com/statistics/1096550/india-smartphone-brands-upgrade-share-by-company/
91mobiles.com. "Switching preference of smartphone brands across India as of April 2020." Chart. July 9, 2020. Statista. Accessed January 15, 2021. https://www.statista.com/statistics/1096550/india-smartphone-brands-upgrade-share-by-company/
91mobiles.com. (2020). Switching preference of smartphone brands across India as of April 2020. Statista. Statista Inc.. Accessed: January 15, 2021. https://www.statista.com/statistics/1096550/india-smartphone-brands-upgrade-share-by-company/
91mobiles.com. "Switching Preference of Smartphone Brands across India as of April 2020." Statista, Statista Inc., 9 Jul 2020, https://www.statista.com/statistics/1096550/india-smartphone-brands-upgrade-share-by-company/
91mobiles.com, Switching preference of smartphone brands across India as of April 2020 Statista, https://www.statista.com/statistics/1096550/india-smartphone-brands-upgrade-share-by-company/ (last visited January 15, 2021)