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Preferred purchase channels for functional beverages in Japan 2019, by gender

According to a survey conducted by Rakuten Insight in November 2019, more than 63 percent of female and close to 50 percent of male Japanese respondents stated that they usually bought functional beverages at supermarkets. Women were more likely than men to buy functional beverages online, while men were more likely to rely on mini-marts.

Most popular purchase channels for functional beverages among consumers in Japan as of November 2019, by gender

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Release date

February 2020



Survey time period

November 1 to 30, 2019

Number of respondents

347 respondents

Age group

16 years and older

Special properties

130 female and 217 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "Where do you usually purchase such drinks?"

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