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Leading factors when choosing non-alcoholic beverages in Japan 2019, by gender

According to a survey conducted by Rakuten Insight in November 2019, for almost 47 percent of female and more than 43 percent of male Japanese respondents taste was an important factor in deciding which non-alcoholic beverages to buy. For about one fourth of respondents of both genders the price was an important factor.

Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019, by gender

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Release date

February 2020



Survey time period

November 1 to 30, 2019

Number of respondents

354 respondents

Age group

16 years and older

Special properties

135 female and 219 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "What do you look out for when purchasing a non-alcoholic beverage?"

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