Reasons for shopping offline in Poland 2019, by category

Although the trend of shopping on the Internet is present, in 2019, some people in Poland still decided to buy in stores. For all the categories, apart from food products, the most important was the necessity of personal assessment of the product. When shopping in grocery stores, important was to be able to take the goods home after the purchase. The fact that the respondent likes to shop was also an essential factor in most categories. Although receiving personal advice was not crucial in such categories as groceries, clothes, shoes, or DIY products, it was significant for 38 percent of respondents when buying consumer electronics.

Reasons for which Polish customers shopped offline in 2019, by category

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Release date

September 2019



Survey time period

March 2019

Number of respondents

1,628 respondents

Age group


Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on "Omnichannel retail in Poland"

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