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Brick-and-mortar stores of webshops in the Netherlands 2010-2020

Dutch webshops like Coolblue, Belsimpel and My Jewellery owned 100 physical retail points in 2020. This is over five times as much as five years earlier. In 2015, webstores had 17 brick-and-mortar stores in the country. Previously only operating online, webshops are opening more physical shops in the Netherlands, mainly to distinguish themselves from the competition and to bind customers. Logistics is another reason for this development, as suppliers ask that webshops have a physical location for people to visit.

Number of brick-and-mortar stores of webshops in the Netherlands from 2010 to 2020

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Release date

February 2020



Survey time period

2010 to 2020

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