Penetration rate of SVoD among internet users Japan 2019, by age group

According to an online survey conducted in November 2019, around 32 percent of Japanese internet users in their 20s were using subscription video on demand (SVoD) services. The share was almost equally high among people aged between 17 and 19 years old, while older generations used the services to a lesser degree. Among those who did not already use such services, older generations were also much less likely to be interested in using them in the future.

Share of internet users who use or plan to use subscription video on demand (SVoD) services in Japan as of November 2019, by age group

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Release date

December 2019



Survey time period

November 26 to 30, 2019

Number of respondents

1,100 respondents

Age group

17-69 years

Special properties

internet users

Method of interview

Online panel

Supplementary notes

Original question: "Regarding 'subscription video on demand services' that let you watch as many movies or drama series as you want if you pay a fixed amount on a monthly basis, please choose the answer that fits your current situation."

Sample size of age groups:
17 to 19 years: n=100
20 to 29 years: n=200
30 to 39 years: n=200
40 to 49 years: n=200
50 to 59 years: n=200
60 to 69 years: n=200

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