Advertising in pet or animal videos showed the highest engagement rates among viewers of online videos in Japan according to a survey conducted in March 2019, with approximately 37.6 percent of viewers reacting to the advertisements. Reactions of viewers in this case included getting interested in the topics, clicking on the ad, or actually purchasing the advertised product. Know-how or how-to videos showed the second highest engagement rate.
Online video advertisement engagement rate in Japan as of March 2019, by type
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Marketing Research Camp. (April 17, 2019). Online video advertisement engagement rate in Japan as of March 2019, by type [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1097081/japan-online-video-advertisement-engagement-rate-by-type/?__sso_cookie_checker=failed
Marketing Research Camp. "Online video advertisement engagement rate in Japan as of March 2019, by type." Chart. April 17, 2019. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1097081/japan-online-video-advertisement-engagement-rate-by-type/?__sso_cookie_checker=failed
Marketing Research Camp. (2019). Online video advertisement engagement rate in Japan as of March 2019, by type. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1097081/japan-online-video-advertisement-engagement-rate-by-type/?__sso_cookie_checker=failed
Marketing Research Camp. "Online Video Advertisement Engagement Rate in Japan as of March 2019, by Type." Statista, Statista Inc., 17 Apr 2019, https://www.statista.com/statistics/1097081/japan-online-video-advertisement-engagement-rate-by-type/?__sso_cookie_checker=failed
Marketing Research Camp, Online video advertisement engagement rate in Japan as of March 2019, by type Statista, https://www.statista.com/statistics/1097081/japan-online-video-advertisement-engagement-rate-by-type/?__sso_cookie_checker=failed (last visited February 15, 2025)
Online video advertisement engagement rate in Japan as of March 2019, by type [Graph], Marketing Research Camp, April 17, 2019. [Online]. Available: https://www.statista.com/statistics/1097081/japan-online-video-advertisement-engagement-rate-by-type/?__sso_cookie_checker=failed