Most popular smart speaker brands 2023

The displayed data on the most popular smart speaker brands shows a country comparison from the Consumer Insights Global survey 2023. In the United Kingdom, the most owned smart speaker brand was Amazon Echo. Some 73 percent of UK respondents who owned a smart speaker owned an Amazon Echo, as of December 2023.
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Most owned smart speaker brand as of December 2023, by country

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Number of respondents

239 - 2,781 respondents, differs by country

Age group

18-64 years

Special properties

respondents who own a smart speaker

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which smart speaker with an integrated virtual assistant do you own?"

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