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Emotional motivation for the 90s generation to buy a car in China 2019

As of April 2019, around 20 percent of the respondents born in the 1990s in China stated that their main emotional motivation for car purchasing was the feeling of power and status. Roughly the same proportion of respondents needed a car for practical reasons.

Emotional motivation for the 90s generation for vehicle purchasing in China as of April 2019

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Sources

Release date

January 2020

Region

China

Survey time period

March to April 2019

Number of respondents

3,020 respondents

Age group

20-29 years old

Special properties

90s generation who bought a car in the last year or intend to buy one in the next half a year

Method of interview

Face-to-face interview, online survey

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