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Influencing factors for owning smart speakers in Vietnam 2019

According to a survey conducted by Rakuten Insight, about 62 percent of respondents stated that they wanted a device to control their smart appliances remotely. In the same survey, about 39 percent of respondents stated that they owned a smart speaker.

Influencing factors for owning smart speakers among Vietnamese in 2019

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Source

Release date

February 2020

Region

Vietnam

Survey time period

December 15 to 30, 2019

Number of respondents

1,092 respondents

Age group

16 years and older

Special properties

among respondents that own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: What are the factors that influenced your purchase of a smart speaker? Choose up to three answers.

The survey was conducted among 528 female and 564 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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