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Smart speaker ownership in South Korea 2019

Published by
Jang Seob Yoon,
Jun 14, 2022
According to a survey conducted by Rakuten Insight, about 25.1 percent of respondents stated that they owned a smart speaker. According to the same survey, around 38 percent of smart speaker owners owned Samsung Galaxy home.

Ownership rate of smart speakers in South Korea as of December 2019

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In cooperation with
Rakuten Insight
Release date

February 2020

Region

South Korea

Survey time period

December 15 to 30, 2019

Number of respondents

8,906 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Do you own a smart speaker (e.g. Amazon Echo, Google Home, Xiaodu..)"

Among a total of 8,906 respondents, 4,015 were female and 4,891 were male.

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