According to a 2023 survey conducted by Rakuten Insight, about 71 percent of male respondents in Vietnam stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, about 41 percent of respondents stated that they did not own a smart speaker.
Motivating factors for the purchase of smart speakers among Vietnamese in 2023, by gender
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Rakuten Insight. (January 31, 2024). Motivating factors for the purchase of smart speakers among Vietnamese in 2023, by gender [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1097553/vietnam-main-motivations-for-buying-smart-speakers-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Motivating factors for the purchase of smart speakers among Vietnamese in 2023, by gender." Chart. January 31, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1097553/vietnam-main-motivations-for-buying-smart-speakers-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2024). Motivating factors for the purchase of smart speakers among Vietnamese in 2023, by gender. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1097553/vietnam-main-motivations-for-buying-smart-speakers-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Motivating Factors for The Purchase of Smart Speakers among Vietnamese in 2023, by Gender." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1097553/vietnam-main-motivations-for-buying-smart-speakers-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Motivating factors for the purchase of smart speakers among Vietnamese in 2023, by gender Statista, https://www.statista.com/statistics/1097553/vietnam-main-motivations-for-buying-smart-speakers-by-gender/?__sso_cookie_checker=failed (last visited January 20, 2025)
Motivating factors for the purchase of smart speakers among Vietnamese in 2023, by gender [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1097553/vietnam-main-motivations-for-buying-smart-speakers-by-gender/?__sso_cookie_checker=failed
