Revenue from most subscribed YouTubers in the Netherlands 2020

Estimates indicate that NikkieTutorials, one of the most-subscribed YouTube channels from the Netherlands, generates an annual revenue between 73,000 euros and 1.2 million euros. These estimates are so rough, as Google does not allow influencers to be open about their earnings. NikkieTutorials was, however, not the channel with the highest revenue. Music label Spinnin' Records, Dutch-Iranian gamer Atro and DJ Martin Garrix all allegedely earned more money through YouTube advertising.

Revenue of the most popular YouTubers from the Netherlands as of February 2020

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Release date

February 2020



Survey time period

February 2020

Supplementary notes

The list provided here is based on the most popular YouTube channels originating from the Netherlands, and has been sorted by the number of subscribers.

The source provides a list of YouTube channels that should be from the Netherlands. This list was, however, not always accurate. One example was music label Trap City, which had over 13 million subscribers. According to the source, this channel was said to be Dutch. Originally, however, the Trap City channel is American but in a cooperation with Dutch music label Spinnin' Records. Therefore, the source's numbers have been checked with the channel locations as listed on YouTube. In the case of Trap City, the location was said to be the United States.

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Statistics on "Social media advertising in the Netherlands"

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