In 2018, the share of TV advertising in the total advertising market in the Philippines was about 64.5 percent. By 2024, it is forecasted that the sector's share of the overall advertising market would be 60 percent.
TV advertising as a share of the total advertising market in the Philippines from 2012 to 2018, with forecasts until 2024
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GroupM. (December 9, 2019). TV advertising as a share of the total advertising market in the Philippines from 2012 to 2018, with forecasts until 2024 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1097930/philippines-tv-industry-market-share-advertising/?__sso_cookie_checker=failed
GroupM. "TV advertising as a share of the total advertising market in the Philippines from 2012 to 2018, with forecasts until 2024 ." Chart. December 9, 2019. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1097930/philippines-tv-industry-market-share-advertising/?__sso_cookie_checker=failed
GroupM. (2019). TV advertising as a share of the total advertising market in the Philippines from 2012 to 2018, with forecasts until 2024 . Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1097930/philippines-tv-industry-market-share-advertising/?__sso_cookie_checker=failed
GroupM. "Tv Advertising as a Share of The Total Advertising Market in The Philippines from 2012 to 2018, with Forecasts until 2024 ." Statista, Statista Inc., 9 Dec 2019, https://www.statista.com/statistics/1097930/philippines-tv-industry-market-share-advertising/?__sso_cookie_checker=failed
GroupM, TV advertising as a share of the total advertising market in the Philippines from 2012 to 2018, with forecasts until 2024 Statista, https://www.statista.com/statistics/1097930/philippines-tv-industry-market-share-advertising/?__sso_cookie_checker=failed (last visited February 18, 2025)
TV advertising as a share of the total advertising market in the Philippines from 2012 to 2018, with forecasts until 2024 [Graph], GroupM, December 9, 2019. [Online]. Available: https://www.statista.com/statistics/1097930/philippines-tv-industry-market-share-advertising/?__sso_cookie_checker=failed