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Monthly spend on game in-app purchases in the UK 2019

More than half of mobile gamers in the United Kingdom in 2019 had never made an in-app purchase. Out of the 31 percent who have had done so, only six percent claim to have spent over 10 British pounds per month on these purchases. Despite companies relying on in-app payments to monetize their mobile games, the vast majority of players have still been unwilling to spend money on such digital offers.

How much do you spend on mobile game in-app purchases each month?

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Release date

March 2019


United Kingdom

Survey time period

May to June 2019

Number of respondents

1,893 respondents

Age group

16 years and older

Special properties

Weighted base: All smartphone owners who play games on their smartphone

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: " Typically how much, if anything, do you spend on in-app purchases for mobile games each month?"

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Statistics on "Mobile apps in the United Kingdom (UK)"

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