Smart speaker brand recognition in South Korea 2019, by age group

Recognition of smart speaker brands among consumers that do not own a smart speaker in South Korea as of December 2019, by age group

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Release date

February 2020


South Korea

Survey time period

December 15 to 30, 2019

Number of respondents

5,404 respondents

Age group

16 years and older

Special properties

smart speaker owners excluded

Method of interview

Online survey

Supplementary notes

Original question: "Which of these smart speakers have you heard of? Choose all that you have heard of."

Among a total of 5,404 respondents, 2,405 were female and 2,999 were male.
Multiple answers were allowed.

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