According to a survey conducted by Rakuten Insight, about 62 percent of respondents stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, about 62 percent of respondents stated that they did not own a smart speaker.
Motivating factors for the purchase of smart speakers among Indonesians in 2019
Original question: What would convince you to buy smart speakers? Choose up to two answers.
The survey was conducted among 1,419 female and 1,413 male respondents. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (February 4, 2020). Motivating factors for the purchase of smart speakers among Indonesians in 2019 [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/1098249/indonesia-main-motivations-for-buying-smart-speakers/
Rakuten Insight. "Motivating factors for the purchase of smart speakers among Indonesians in 2019." Chart. February 4, 2020. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/1098249/indonesia-main-motivations-for-buying-smart-speakers/
Rakuten Insight. (2020). Motivating factors for the purchase of smart speakers among Indonesians in 2019. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/1098249/indonesia-main-motivations-for-buying-smart-speakers/
Rakuten Insight. "Motivating Factors for The Purchase of Smart Speakers among Indonesians in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1098249/indonesia-main-motivations-for-buying-smart-speakers/
Rakuten Insight, Motivating factors for the purchase of smart speakers among Indonesians in 2019 Statista, https://www.statista.com/statistics/1098249/indonesia-main-motivations-for-buying-smart-speakers/ (last visited June 27, 2022)
