According to a survey conducted by Rakuten Insight, about 43.85 percent of male respondents stated that they would consider purchasing smart speakers if they were cheaper. The same survey found that around 25.1 percent of total respondents in South Korea owned a smart speaker.
Motivation for purchasing smart speakers in the future in South Korea as of December 2019, by gender
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Rakuten Insight. (February 12, 2020). Motivation for purchasing smart speakers in the future in South Korea as of December 2019, by gender [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1098437/south-korea-motivation-for-purchasing-smart-speakers-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Motivation for purchasing smart speakers in the future in South Korea as of December 2019, by gender." Chart. February 12, 2020. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1098437/south-korea-motivation-for-purchasing-smart-speakers-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2020). Motivation for purchasing smart speakers in the future in South Korea as of December 2019, by gender. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1098437/south-korea-motivation-for-purchasing-smart-speakers-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Motivation for Purchasing Smart Speakers in The Future in South Korea as of December 2019, by Gender." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1098437/south-korea-motivation-for-purchasing-smart-speakers-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Motivation for purchasing smart speakers in the future in South Korea as of December 2019, by gender Statista, https://www.statista.com/statistics/1098437/south-korea-motivation-for-purchasing-smart-speakers-by-gender/?__sso_cookie_checker=failed (last visited February 09, 2025)
Motivation for purchasing smart speakers in the future in South Korea as of December 2019, by gender [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1098437/south-korea-motivation-for-purchasing-smart-speakers-by-gender/?__sso_cookie_checker=failed