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Influencing factors for smart speaker purchase India 2019 by age

According to a survey conducted by Rakuten Insight on smart speakers, about 65 percent of Indian respondents aged between 16 and 24 years purchased their smart speaker to control their smart appliances remotely. In the same survey, the majority of respondents owned the Amazon Echo smart speaker, a popular choice among Indians.

Influencing factors for smart speaker purchase among Indians in 2019, by age

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Source

Release date

February 2020

Region

India

Survey time period

December 15 to 30, 2019

Number of respondents

5,008 respondents

Age group

16 years and older

Special properties

among respondents who own a smart speaker.

Method of interview

Online survey

Supplementary notes

Original question: What are the factors that influenced your purchase of a smart speaker? Choose up to three answers.

The survey was conducted among
1,547 respondents aged 16 to 24 years,
2,096 respondents aged 25 to 34 years,
924 respondents aged 35 to 44 years,
281 respondents aged 45 to 54 years and
160 respondents aged 55 years and older.

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