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Smart TV usage distribution during Chinese New Year in China 2020, by duration

Published by Lai Lin Thomala, Feb 26, 2020
In China, Spring Festival is not only a travel season, but also a golden time for media advertising. During the week of Chinese New Year in 2020, over half of the smart TV users turned on their TV for more than six hours per day, indicating an increase of 36 percent compared to the week before the festival.

Distribution of smart TV daily usage during Spring Festival in China in January 2020, by duration

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Release date

February 2020

Region

China

Survey time period

January 17 to 30, 2020

Special properties

based on the OTT rating system of GozenData ORS

Supplementary notes

*The Spring Festival was between January 24 and 30 in 2020. The time period before Spring Festival in 2020 referred to the period from January 17 to 23.

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