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Share of consumers who research online but purchase online in Poland 2015-2022

Share of consumers who were encouraged by product information on the internet to buy offline (ROPO effect) in Poland from 2015 to 2022

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Sources

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Release date

June 2022

Region

Poland

Survey time period

2015 to 2022

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Czy informacje w Internecie zachęcają Cię do zakupu offline?"

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Statistics on "Omnichannel retail in Poland"

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