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Ratio of customers won or lost by Clydesdale bank in the UK Q2 2018-Q1 2020

At the end of 2017, Clydesdale bank had a total of approximately 3 million customers. Although Clydesdale's total number of customers ranges in the millions, it is important that as a bank, the ratio of customers joining is higher than those being lost to competitors. Between the second quarter of 2018 and the first quarter of 2020, Clydesdale bank as consistently had more customers switching away from their services than switching to. During the first quarter of 2020, for every one customer that switched to their services, 1.5 customers left.

Ratio of customers gained or lost by Clydesdale bank in the United Kingdom (UK) from the 2nd quarter 2018 to 1st quarter 2020

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Source

Release date

July 2020

Region

United Kingdom

Survey time period

2nd quarter 2018 to 1st quarter 2020

Supplementary notes

The source adds the following information: "This data includes personal customers, small businesses and small charities that have switched using the new Current Account Switch Service and received the benefits of the Guarantee and payment redirection services."

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Statistics on "Bank customer retention in the United Kingdom (UK)"

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