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Reasons to buy at a higher price in-store rather than cheaper online Poland 2019-2020

In 2020, compared to 2019, the willingness to accept higher prices in physical shops for Internet users in Poland who do showrooming decreased. Consumers were less likely to purchase in-store if the price was higher. However, lowering the price in such a way as to make it more comparable to the price available online was convincing for 28 percent of "showrooming consumers". What's more, consumers still shop in-store because they can get a discount or gift voucher or to see and touch the product or take it home straight away.

Reasons why internet users who do showrooming would be willing to buy in-store at a higher price rather than cheaper online in Poland from 2019 to 2020

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Release date

June 2020



Survey time period

May 20-29, 2020

Number of respondents

458 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Co zachęciłoby Cię do dokonania zakupu podczas wizyty w realnym sklepie, pomimo, że znalazłaś/eś właśnie ten sam produkt w niższej cenie w Internecie?"

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