According to a survey conducted by Rakuten Insight, about 56 percent of respondents stated that they bought a smart speaker for the convenience of controlling my music player without physically being on their device. In the same survey, about 32 percent of respondents stated that they owned a smart speaker.
Influencing factors for owning smart speakers among Singaporeans in 2023
Original question: What are the factors that influenced your purchase of a smart speaker? Choose up to three answers.
The survey was conducted among 868 female and 855 male respondents. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Indonesia, Philippines, Malaysia, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (January 31, 2024). Influencing factors for owning smart speakers among Singaporeans in 2023 [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1099165/singapore-main-reasons-to-own-smart-speakers/?__sso_cookie_checker=failed
Rakuten Insight. "Influencing factors for owning smart speakers among Singaporeans in 2023." Chart. January 31, 2024. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1099165/singapore-main-reasons-to-own-smart-speakers/?__sso_cookie_checker=failed
Rakuten Insight. (2024). Influencing factors for owning smart speakers among Singaporeans in 2023. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1099165/singapore-main-reasons-to-own-smart-speakers/?__sso_cookie_checker=failed
Rakuten Insight. "Influencing Factors for Owning Smart Speakers among Singaporeans in 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1099165/singapore-main-reasons-to-own-smart-speakers/?__sso_cookie_checker=failed
Rakuten Insight, Influencing factors for owning smart speakers among Singaporeans in 2023 Statista, https://www.statista.com/statistics/1099165/singapore-main-reasons-to-own-smart-speakers/?__sso_cookie_checker=failed (last visited March 17, 2025)
Influencing factors for owning smart speakers among Singaporeans in 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1099165/singapore-main-reasons-to-own-smart-speakers/?__sso_cookie_checker=failed
