There is a rising consumer demand for quality products in China. According to a survey on consumption trend during Spring Festival in China conducted in December 2019, approximately 56 percent of the Chinese respondents agreed that when making an online purchase, product quality is the most important factor.
Influencing factors for consumption among Chinese netizens during the Spring Festival as of December 2019
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iiMedia Research. (January 3, 2020). Influencing factors for consumption among Chinese netizens during the Spring Festival as of December 2019 [Graph]. In Statista. Retrieved February 25, 2021, from https://www.statista.com/statistics/1099206/china-online-shopping-criteria-during-lunar-new-year/
iiMedia Research. "Influencing factors for consumption among Chinese netizens during the Spring Festival as of December 2019." Chart. January 3, 2020. Statista. Accessed February 25, 2021. https://www.statista.com/statistics/1099206/china-online-shopping-criteria-during-lunar-new-year/
iiMedia Research. (2020). Influencing factors for consumption among Chinese netizens during the Spring Festival as of December 2019. Statista. Statista Inc.. Accessed: February 25, 2021. https://www.statista.com/statistics/1099206/china-online-shopping-criteria-during-lunar-new-year/
iiMedia Research. "Influencing Factors for Consumption among Chinese Netizens during The Spring Festival as of December 2019." Statista, Statista Inc., 3 Jan 2020, https://www.statista.com/statistics/1099206/china-online-shopping-criteria-during-lunar-new-year/
iiMedia Research, Influencing factors for consumption among Chinese netizens during the Spring Festival as of December 2019 Statista, https://www.statista.com/statistics/1099206/china-online-shopping-criteria-during-lunar-new-year/ (last visited February 25, 2021)