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Main online consumption factors during Chinese New Year in China 2019

Published by Yihan Ma, Dec 17, 2020
There is a rising consumer demand for quality products in China. According to a survey on consumption trend during Spring Festival in China conducted in December 2019, approximately 56 percent of the Chinese respondents agreed that when making an online purchase, product quality is the most important factor.

Influencing factors for consumption among Chinese netizens during the Spring Festival as of December 2019

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Release date

January 2020

Region

China

Survey time period

December 2019

Number of respondents

1,982 respondents

Method of interview

Online survey

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