Self-reward product type preference during Chinese New Year 2019, by age group

According to a survey on consumption trend during Spring Festival in China conducted in December 2019, approximately 39 percent of the Chinese respondents who were born between 1980 and 1989 said that they would most likely buy a smart device as a gift for themselves. The survey also revealed that the respondents from this age group had a budget of up to 3,000 yuan (approximately 426 U.S. dollars) to buy gifts for themselves.

Popular product categories for self-gifting among Chinese netizens during the Spring Festival as of December 2019, by age group

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Source

Release date

January 2020

Region

China

Survey time period

December 2019

Number of respondents

1,982 respondents

Method of interview

Online survey

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Statistics on "Lunar New Year in China"

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