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Reversed ROPO effect when buying movies, books, music and multimedia in Poland 2021

Published by G. Wanat, Dec 7, 2021
In 2021, 62 percent of consumers in Poland did not check products in traditional shops before buying movies, books, music, and multimedia on the Internet (reversed ROPO). For comparison, 56 percent of the respondents searched for product information on the Internet before buying movies, books, music, and multimedia in a physical store.

Before you last bought your movies, books, music and multimedia online, did you visit traditional stores to see the product?

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Release date

December 2021

Region

Poland

Survey time period

August to September 2021

Number of respondents

3,142 respondents

Method of interview

Online survey

Supplementary notes

Date of release is date of access.

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