In 2019, 53 percent of consumers in Poland did not check products in traditional shops before buying movies, books, music, and multimedia on the Internet (reversed ROPO). For comparison, 60 percent of the respondents searched for product information on the Internet before buying movies, books, music, and multimedia in a physical store.
Before you last bought your movies, books, music and multimedia online, did you visit traditional stores to see the product?
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YourCX. (October 1, 2019). Before you last bought your movies, books, music and multimedia online, did you visit traditional stores to see the product? [Graph]. In Statista. Retrieved July 11, 2020, from https://www.statista.com/statistics/1099372/poland-reversed-ropo-effect-when-purchasing-movies-books-music-and-multimedia/
YourCX. "Before you last bought your movies, books, music and multimedia online, did you visit traditional stores to see the product?." Chart. October 1, 2019. Statista. Accessed July 11, 2020. https://www.statista.com/statistics/1099372/poland-reversed-ropo-effect-when-purchasing-movies-books-music-and-multimedia/
YourCX. (2019). Before you last bought your movies, books, music and multimedia online, did you visit traditional stores to see the product?. Statista. Statista Inc.. Accessed: July 11, 2020. https://www.statista.com/statistics/1099372/poland-reversed-ropo-effect-when-purchasing-movies-books-music-and-multimedia/
YourCX. "Before You Last Bought Your Movies, Books, Music and Multimedia Online, Did You Visit Traditional Stores to See The Product?." Statista, Statista Inc., 1 Oct 2019, https://www.statista.com/statistics/1099372/poland-reversed-ropo-effect-when-purchasing-movies-books-music-and-multimedia/
YourCX, Before you last bought your movies, books, music and multimedia online, did you visit traditional stores to see the product? Statista, https://www.statista.com/statistics/1099372/poland-reversed-ropo-effect-when-purchasing-movies-books-music-and-multimedia/ (last visited July 11, 2020)
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