Sustainable shopping for fashion: share of consumer actions in the UK 2018

According to a study conducted in 2018, the majority of consumers in the UK took no actions regarding sustainability when shopping for fashion. Of those surveyed, 14 percent said they bought clothes made from sustainable materials. Another 11 percent stated that they sought information about how sustainable the brands they shopped from were.

Which of the following, if any, have you personally done in the past year?

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Source

Release date

December 2019

Region

United Kingdom

Survey time period

October 19-26, 2018

Number of respondents

1,117 respondents

Age group

16 years and older

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