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Ownership of smart speaker brands Thailand 2019

In a survey conducted by Rakuten in 2019, around 24 percent of respondents in Thailand stated that they owned the Samsung Galaxy Home smart speaker. This was followed by the Amazon Echo, in which approximately 18.9 percent of respondents owned one.

Ownership of smart speaker brands in Thailand in 2019

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Release date

February 2020



Survey time period

December 15 to 30, 2019

Number of respondents

3,078 respondents

Age group

16 years and older

Special properties

Among respondents that own a smart speaker

Method of interview

Online survey

Supplementary notes

Original source question: "Which smart speaker brand do you own (only for those who own a smart speaker)?"

Values have been rounded.

There were 1,761 female and 1,317 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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Statistics on "The digital market in Thailand"

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