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Most preferred countries of origin for premium dairy in China 2019, by city tier

Leading countries of origin that consumers prefer when purchasing premium dairy products in China as of July 2019, by city tier*

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Source

In cooperation with
McKinsey
Release date

December 2019

Region

China

Survey time period

May to July 2019

Number of respondents

1,325 respondents

Method of interview

Online survey

Supplementary notes

*Premium definition refers to a product price from 60 to 100 yuan per one liter bottle of dairy beverage.

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2020).

Among a total of 1,325 respondents, 745 were from tier 1 and 2 cities and 580 were from tier 3 and 4 cities.

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Statistics on "Dairy industry in China"

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