In the eyes of consumers, many fashion brands are not the perfect practicers of sustainability in their supply chains. According to the results of a 2018 survey conducted in six European countries, on average 15 percent of people associated H&M with having a sustainable supply chain. This share was as low as five percent in the case of GAP and Asos.
Which, if any, of the following fashion brands or shops do you associate with having a sustainable supply chain?
Figures are rounded. The original survey questions was phrased as follows: Which, if any, of the following fashion brands or shops do you associate with having a sustainable supply chain?
* Respondents from six European countries took part in this survey: Poland (1,109), France (1,100), Italy (1076), Germany (1,093), Spain (1,089), UK (1,117).
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Ipsos MORI, & The Changing Markets Foundation. (November 1, 2018). Which, if any, of the following fashion brands or shops do you associate with having a sustainable supply chain? [Graph]. In Statista. Retrieved September 27, 2022, from https://www.statista.com/statistics/1099579/consumer-opinions-on-fashion-brands-supply-chain-sustainability-europe/
Ipsos MORI, und The Changing Markets Foundation. "Which, if any, of the following fashion brands or shops do you associate with having a sustainable supply chain?." Chart. November 1, 2018. Statista. Accessed September 27, 2022. https://www.statista.com/statistics/1099579/consumer-opinions-on-fashion-brands-supply-chain-sustainability-europe/
Ipsos MORI, The Changing Markets Foundation. (2018). Which, if any, of the following fashion brands or shops do you associate with having a sustainable supply chain?. Statista. Statista Inc.. Accessed: September 27, 2022. https://www.statista.com/statistics/1099579/consumer-opinions-on-fashion-brands-supply-chain-sustainability-europe/
Ipsos MORI, and The Changing Markets Foundation. "Which, If Any, of The following Fashion Brands or Shops Do You Associate with Having a Sustainable Supply Chain?." Statista, Statista Inc., 1 Nov 2018, https://www.statista.com/statistics/1099579/consumer-opinions-on-fashion-brands-supply-chain-sustainability-europe/
Ipsos MORI & The Changing Markets Foundation, Which, if any, of the following fashion brands or shops do you associate with having a sustainable supply chain? Statista, https://www.statista.com/statistics/1099579/consumer-opinions-on-fashion-brands-supply-chain-sustainability-europe/ (last visited September 27, 2022)
