Japan: social media video consumption among women by age group 2022

More than 60 percent of female Japanese respondents aged between 10 to 19 years old often watched videos on social networking services (SNS), according to an online survey conducted in May 2022. Among male respondents of the same age group, the share was considerably lower.

Share of women who often watch videos on social networking services (SNS) in Japan as of May 2022, by age group

Characteristic	Share of respondents
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Release date

June 2022

More information

Region

Japan

Survey time period

May 6 to 12, 2022

Number of respondents

10,313 respondents

Age group

10 years and older

Special properties

gender, age, and class of respondents were sampled to reflect the Japanese internet user population as closely as possible

Method of interview

Online survey

Supplementary notes

Sample size of age groups:
10 to 19 years: n=898
20 to 29 years: n=1,438
30 to 39 years: n=1,646
40 to 49 years: n=2,109
50 to 59 years: n=1,803
60 to 69 years: n=1,484
70 years and older: n=935

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