Young people's preferred channels for receiving advertisements in France 2019
There was different channels through which young French people liked to receive advertising messages from a brand and about products in 2019. About 26 percent of the respondents did not enumerate any favorite channels as they mostly did not want any advertisements to be sent to them. The e-mail was the most common method, named by almost 38 percent of the sample. Approximately one quarter of individuals said that they would rather receive them through text. The survey also asked people aged 15 to 25 what their favorite channels were for gathering information about a product of interest: most of the respondents referred directly to a brand's webpage.
