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Motivations for young people to shop online in France 2019

The survey asked the young French generation aged 15 to 25 about the benefits of shopping online in 2019. The main reason for them was that they had more choice (24 percent), 21 percent of the respondents mentioned the presence of online promotions as well as not having to travel to the point of sale. Other benefits that online shopping had were endless opening times (nice percent) and the fact that the products and their prices were more comparable (seven percent). The same survey also asked young people in France what their preferred shopping platforms were, when shopping for their favorite product: the physical store prevailed at 43 percent, e-commerce websites and applications came in second with 18 percent mentions.

Ranking of the main motivations young people aged 15 to 25 have to shop online in France in 2019

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Release date

June 2019



Survey time period


Number of respondents

1,000 respondents

Age group

15-25 years

Method of interview


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