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Main factors for not purchasing smart speakers Japan 2019, by gender

According to a survey conducted by Rakuten Insight in December 2019, approximately 60 percent of male respondents in Japan did not purchase smart speakers because they considered the technology not necessary. Female respondents were more concerned than male respondents about a potential security and privacy violation caused by using smart speakers.

Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender

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Source

Release date

February 2020

Region

Japan

Survey time period

December 15 to 30, 2019

Number of respondents

303 respondents

Age group

16 years and older

Special properties

respondents who did not own a smart speaker; 112 female and 191 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "What are the factors stopping you from purchasing a smart speaker?"

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