According to a survey conducted by Rakuten Insight in December 2019, approximately 60 percent of male respondents in Japan did not purchase smart speakers because they considered the technology not necessary. Female respondents were more concerned than male respondents about a potential security and privacy violation caused by using smart speakers.
Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender
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Rakuten Insight. (February 12, 2020). Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender [Graph]. In Statista. Retrieved September 27, 2020, from https://www.statista.com/statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/
Rakuten Insight. "Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender." Chart. February 12, 2020. Statista. Accessed September 27, 2020. https://www.statista.com/statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/
Rakuten Insight. (2020). Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender. Statista. Statista Inc.. Accessed: September 27, 2020. https://www.statista.com/statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/
Rakuten Insight. "Main Factors against The Purchase of Smart Speakers among People in Japan as of December 2019, by Gender." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/
Rakuten Insight, Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender Statista, https://www.statista.com/statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/ (last visited September 27, 2020)
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