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Influencing factors for purchasing smart speakers Japan 2019

Published by Statista Research Department, Oct 13, 2020
According to a survey conducted by Rakuten Insight in December 2019, approximately 46 percent of respondents in Japan would purchase smart speakers if the price would be reduced or they would become more affordable. In the same survey, more than half of respondents who did not own any smart speakers stated that they did not purchase them because they did not consider the technology to be necessary.

Factors which would motivate people to purchase smart speakers in Japan as of December 2019

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Release date

February 2020

Region

Japan

Survey time period

December 15 to 30, 2019

Number of respondents

303 respondents

Age group

16 years and older

Special properties

respondents who did not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: "What would convince you to buy smart speakers? Choose up to two answers."

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